Born and raised in Bloomfield, MO, Austin Williams is a professional announcer who knows how to keep a crowd on the edge of their seats. With a deep-rooted love for western sports, Austin not only hypes up the action but lives it every day. When he's not calling the event, he’s either training horses or running his window tinting business, proving he’s just as dedicated in the arena as he is in the saddle. With quick wit, an infectious personality, and a genuine love for the sport, Austin helps bring B3 Live! to life, making every event bigger, louder, and more unforgettable.

Hailing from Koshkonong, MO, Matt Palmer is a seasoned professional announcer with a voice that commands attention and a passion for western sports that runs deep. When he's not behind the mic, Matt is in the thick of the action, raising and breeding some of the toughest bucking bulls in the game. His firsthand knowledge of the sport, combined with his electric energy, makes him a fan favorite and a driving force behind B3 Live! Whether he's calling the shots or helping shape the next generation of bovine athletes, Matt brings authenticity, intensity, and an unmatched love for the sport every time he takes the stage.